2X eCommerce Podcast
· with Ban Parr, Val Geisler, Dan McGaw, Meghann York
· November 7, 2021
· 54 min
Summary
The iOS 14 update and the phasing out of cookies have made owned audience data more critical than ever for ecommerce businesses. This episode provides actionable strategies for proactively collecting and utilizing zero and first-party data to create personalized customer experiences, especially crucial for Q4.
Key takeaways
Implement a robust email list building strategy immediately, leveraging Q4's increased traffic as a starting point if you haven't already.
Actively and passively collect zero and first-party data to personalize marketing efforts for both existing customers and prospects.
Focus on creating personalized customer experiences to mitigate the impact of reduced ad targeting capabilities due to privacy changes.
Explore tools and platforms that help consolidate customer data and facilitate omnichannel engagement for a unified customer view.
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York.
Frequently asked about this episode
What does this episode say about customer experience?
Implement a robust email list building strategy immediately, leveraging Q4's increased traffic as a starting point if you haven't already.
What does this episode say about data strategy?
Actively and passively collect zero and first-party data to personalize marketing efforts for both existing customers and prospects.
What does this episode say about owned audiences?
Focus on creating personalized customer experiences to mitigate the impact of reduced ad targeting capabilities due to privacy changes.
What does this episode say about personalization?
Explore tools and platforms that help consolidate customer data and facilitate omnichannel engagement for a unified customer view.
