This episode cuts through the noise around email marketing, providing ecommerce operators with a clear roadmap to create high-impact campaigns. Learn how to strategically build your email list, implement effective flows, and adapt to critical data privacy changes like iOS 15 to maximize your ROI.
Key takeaways
Implement a quarterly email marketing strategy based on data analysis rather than jumping into campaigns without a plan.
Focus on building a robust first-party data collection strategy, especially in light of iOS 15 changes, to maintain effective email reporting and personalization.
Utilize essential email flows, such as welcome series and abandoned cart reminders, as foundational elements for immediate impact and improved customer journeys.
On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement a quarterly email marketing strategy based on data analysis rather than jumping into campaigns without a plan.
What does this episode say about data privacy?
Focus on building a robust first-party data collection strategy, especially in light of iOS 15 changes, to maintain effective email reporting and personalization.
What does this episode say about email marketing?
Utilize essential email flows, such as welcome series and abandoned cart reminders, as foundational elements for immediate impact and improved customer journeys.
