This episode challenges the common perception that eBay isn
Key takeaways
DTC brands can leverage eBay for repurposing returned items and stock clearance, as eBay users actively seek deals and are open to non-new goods.
Utilize eBay to maintain brand control through careful listing strategies and by focusing on specific product categories that align with the platform's user base.
Explore the possibility of selling on eBay without incurring fees, making it a cost-effective channel for specific objectives.
DTC brands should consider eBay as a complementary sales channel for inventory management and to tap into its vast user base, rather than a primary store.
Strategically integrate eBay into an omnichannel approach to broaden reach and acquire new customers who might not be found on other platforms.
On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager - go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user base that’s 183 million strong! Product auctions, refurbished goods, difficult-to-find products - these are some of the things many of us immediately associate with eBay. And with good reason. There is no other marketplace quite like eBay. But how good or suitable is eBay for DTC brands? Most DTC brands tend to steer away from eBay for concerns of brand equity and perception. But there are ways to use the unique set up of eBay to your advantage. You have full control on many aspects and also an option to sell without paying fees. Users come to eBay looking for good deals and are not sticklers for brand new goods. This makes eBay ideal for repurposing returned items and offering stock clearances. In today’s episode Kunle and Kristen discuss the unique proposition of the eBay marketplace and why it might be too big to ignore for DTC and eCommerce brands! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects
DTC brands can leverage eBay for repurposing returned items and stock clearance, as eBay users actively seek deals and are open to non-new goods.
What does this episode say about amazon & marketplaces?
Utilize eBay to maintain brand control through careful listing strategies and by focusing on specific product categories that align with the platform's user base.
What does this episode say about brand & content?
Explore the possibility of selling on eBay without incurring fees, making it a cost-effective channel for specific objectives.
What does this episode say about supply chain & operations?
DTC brands should consider eBay as a complementary sales channel for inventory management and to tap into its vast user base, rather than a primary store.
What does this episode say about dtc strategy?
Strategically integrate eBay into an omnichannel approach to broaden reach and acquire new customers who might not be found on other platforms.
