This episode features Roy Morejon, co-founder of Enventys Partners, who shares his 20+ years of experience launching over 2,000 products, including numerous million-dollar Kickstarter campaigns. It offers insights into the entire product launch lifecycle, from prototyping and pre-launch marketing to successful crowdfunding execution and post-campaign best practices. Ecommerce operators will learn actionable strategies for bringing new products to market and scaling them successfully.
Key takeaways
Understand the critical components of a successful crowdfunding campaign, from compelling storytelling to strategic reward tiers, to achieve millionaire-dollar funding.
Implement robust pre-launch marketing activities, including building an email list and digital advertising, to generate anticipation and momentum before your crowdfunding campaign goes live.
Learn the importance of end-to-end product development and marketing integration for a seamless launch, encompassing prototyping, manufacturing, and fulfillment.
Develop a strategic post-crowdfunding plan for order fulfillment, customer expectation management, and continued growth beyond the initial campaign.
Leverage insights from over 2,000 product launches to avoid common pitfalls and optimize your digital marketing efforts for physical products.
On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners - a full-service turnkey product launch agency based in Charlotte, NC. Roy’s company is the brains and agents behind multiple million dollar kickstarter campaigns. He has over 20 years experience in delivering digital marketing campaigns and product launches. In past episodes, we have had guests talking about first hand experiences with their own Kickstarter campaigns. But today’s guest brings the experience of creating and scaling over 80 million-dollar campaigns. He shares how after starting out as a marketing agency, his company merged with a product development company to offer end-to-end product launch services for inventors. Roy shares specific examples and insights from the over 2000 products he has helped launch. You get to learn about everything from crowdfunding platforms to building prototypes to pre-launch marketing and post-crowdfunding best practices. There are great nuggets of information here for everyone. You certainly don’t want to miss this one! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Re
Understand the critical components of a successful crowdfunding campaign, from compelling storytelling to strategic reward tiers, to achieve millionaire-dollar funding.
What does this episode say about brand & content?
Implement robust pre-launch marketing activities, including building an email list and digital advertising, to generate anticipation and momentum before your crowdfunding campaign goes live.
What does this episode say about finance & fundraising?
Learn the importance of end-to-end product development and marketing integration for a seamless launch, encompassing prototyping, manufacturing, and fulfillment.
What does this episode say about supply chain & operations?
Develop a strategic post-crowdfunding plan for order fulfillment, customer expectation management, and continued growth beyond the initial campaign.
What does this episode say about dtc strategy?
Leverage insights from over 2,000 product launches to avoid common pitfalls and optimize your digital marketing efforts for physical products.
