This episode reveals how personalized push notifications can be a game-changer for ecommerce businesses navigating rapid growth and omnichannel strategies. Learn actionable do's and don'ts from OneSignal's CRO, Josh Wetzel, to effectively engage customers, drive conversions, and build lasting loyalty, applicable whether you're just starting or optimizing existing campaigns.
Key takeaways
Implement personalized push notifications for abandoned carts, promotional alerts, and welcome messages to boost engagement and conversions.
Leverage robust data and segmentation to ensure push notifications are highly relevant and timely for individual customer journeys.
Understand the do's (e.g., personalization, segmentation) and don'ts (e.g., over-messaging, irrelevant content) of push notifications to avoid alienating users.
Consider how push notifications integrate with other marketing tools like CRMs and email platforms for a cohesive omnichannel strategy.
Explore both web and app push notifications to cater to varying user behaviors and broaden your reach.
On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years. The growth of eCommerce has inevitably been fast tracked this year. And given our post-COVID lifestyles, it is likely to grow all the more. ECommerce businesses are investing more than ever into adopting an omni-channel marketing approach. In the past few episodes, we have covered many of these marketing channels. Today, we talk all about Push notifications, and who better to learn from than the biggest player in the business. Josh shares insights and some do’s & don’ts about using Push notifications for marketing and branding. You will get to hear about the enormous potential of Push notifications - so enormous that OneSignal’s founders pivoted to this business after launching as a mobile game studio! OneSignal has over 1 million customer companies (!), and Josh shares some very useful nuggets and best practices learned from their experience. So whether you already use push notifications or are curious on how to get started, be sure to catch this episode! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Bac
What does this episode say about conversion & cro?
Implement personalized push notifications for abandoned carts, promotional alerts, and welcome messages to boost engagement and conversions.
What does this episode say about customer retention?
Leverage robust data and segmentation to ensure push notifications are highly relevant and timely for individual customer journeys.
What does this episode say about email & sms?
Understand the do's (e.g., personalization, segmentation) and don'ts (e.g., over-messaging, irrelevant content) of push notifications to avoid alienating users.
What does this episode say about ai & automation?
Consider how push notifications integrate with other marketing tools like CRMs and email platforms for a cohesive omnichannel strategy.
What does this episode say about conversion & cro?
Explore both web and app push notifications to cater to varying user behaviors and broaden your reach.
