This episode reveals how automated handwritten notes can transform customer relationships and deliver over 300% ROI for ecommerce and DTC brands. Learn how to strategically use personalized, tactile communication throughout the customer journey to boost brand perception, drive repeat purchases, and stand out in a crowded digital marketplace. The episode makes a compelling case for integrating physical personalization at scale.
Key takeaways
Implement handwritten notes for post-purchase thank-yous, onboarding, and reactivation campaigns to foster deeper customer loyalty.
Leverage automated handwritten note services to scale personalized communication without sacrificing the authentic, human touch.
Strategically deploy handwritten notes for special occasions (birthdays, anniversaries) and loyalty program rewards to enhance customer lifetime value.
Combine digital marketing efforts with physical handwritten notes to create a holistic and memorable customer journey.
Measure the impact of handwritten note campaigns by tracking ROI, repeat purchases, and customer advocacy to quantify their effectiveness.
On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back of a successful career in digital marketing. David shares how wanting to build better customer experiences inspired him to transition from electronic media to handwritten notes . He shares real-world use cases of how handwritten notes can lead to ROIs of over 300% for Ecommerce and DTC businesses. In our post-pandemic world, where more and more businesses are going online, using handwritten notes can prove to be a powerful weapon in your branding arsenal. In today’s episode, you will learn how to leverage handwritten notes for providing an unparalleled level of personalisation and boosting your ROI. The conversation circles around the “Why” and “How” of handwritten notes. You will get to hear specific examples of how companies use handwritten notes to get a leg up on their competition. There is a special bonus for 2x listeners: use the promo code “2xecommerce” while signing up on Handwrytten.com to get a $10 starting credit. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have
Implement handwritten notes for post-purchase thank-yous, onboarding, and reactivation campaigns to foster deeper customer loyalty.
What does this episode say about customer retention?
Leverage automated handwritten note services to scale personalized communication without sacrificing the authentic, human touch.
What does this episode say about brand & content?
Strategically deploy handwritten notes for special occasions (birthdays, anniversaries) and loyalty program rewards to enhance customer lifetime value.
What does this episode say about ai & automation?
Combine digital marketing efforts with physical handwritten notes to create a holistic and memorable customer journey.
What does this episode say about dtc strategy?
Measure the impact of handwritten note campaigns by tracking ROI, repeat purchases, and customer advocacy to quantify their effectiveness.
