This episode reveals how LIV Watches, a DTC micro-brand, leveraged four highly successful Kickstarter campaigns to fund and scale their business in the competitive Swiss watch industry. Learn about their customer success philosophy, which drives an impressive 40% repeat-customer rate, and gain insights into their effective marketing and branding strategies, particularly their use of Facebook Ads for growth. This is a must-listen for anyone considering crowdfunding or looking to build a high-retention DTC brand.
Key takeaways
Utilize crowdfunding platforms like Kickstarter for both initial funding and market validation, as demonstrated by LIV Watches' multiple seven-figure campaigns.
Implement a robust customer success philosophy to foster loyalty and achieve high repeat customer rates; LIV Watches boasts a 40% repeat customer rate.
Leverage paid social platforms like Facebook Ads for targeted customer acquisition, even for niche luxury products.
Build a strong brand narrative around passion and industry expertise to differentiate in a crowded market.
Invest in platforms like Klaviyo for personalized marketing and customer journey optimization to enhance retention and customer lifetime value.
On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry. Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear about how he funded and scaled his company through 4 highly successful (7-figure!) Kickstarter campaigns. He shares his company’s customer success philosophy which has helped him achieve a 40% repeat-customer rate. The focus of the conversation was to understand some of the marketing & branding strategies and tools used to grow his DTC brand. For those of you who are doing or thinking of doing a crowdfunding campaign, you’ll definitely want to listen to this one! You’ll get to hear about what it takes to make a success of your first and subsequent campaigns. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad wit
Utilize crowdfunding platforms like Kickstarter for both initial funding and market validation, as demonstrated by LIV Watches' multiple seven-figure campaigns.
What does this episode say about paid acquisition?
Implement a robust customer success philosophy to foster loyalty and achieve high repeat customer rates; LIV Watches boasts a 40% repeat customer rate.
What does this episode say about customer retention?
Leverage paid social platforms like Facebook Ads for targeted customer acquisition, even for niche luxury products.
What does this episode say about finance & fundraising?
Build a strong brand narrative around passion and industry expertise to differentiate in a crowded market.
What does this episode say about dtc strategy?
Invest in platforms like Klaviyo for personalized marketing and customer journey optimization to enhance retention and customer lifetime value.
