This episode provides a masterclass in profitably scaling DTC customer acquisition through social ads, without relying on external funding. Nick Shackleford, an elite performance marketing expert, shares strategies for combining advanced visual creativity with a sharp analytical mindset to drive 8-figure campaigns. Ecommerce operators will learn how to leverage programmatic buying, integrate influencer marketing, and orchestrate multi-channel acquisition funnels for sustainable growth.
Key takeaways
Implement programmatic buying on Facebook, Instagram, and Snapchat for automated, data-driven ad placement and optimization to achieve efficient customer acquisition.
Integrate influencer marketing directly with paid social campaigns to amplify reach and impact, ensuring a cohesive multi-channel approach.
Combine paid social efforts with email marketing and Google Ads to create a robust, multi-channel acquisition strategy that maximizes customer touchpoints and conversion opportunities.
Prioritize data-driven optimization in all paid social campaigns, understanding that ad spend is a test and continuous analysis is required to guarantee ROI.
Develop a strong blend of advanced visual creativity and an analytical mindset to craft engaging social ads and interpret performance metrics effectively.
As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of advanced visual creativity and a highly analytical mindset, as well as the guts to spend large amounts of money with no guarantee of a return. On today’s episode, we learn from Nick Shackleford, an Elite-Level Performance Marketing Expert that has worked on paid social media buying campaigns for over 100 direct-to-consumer brands and a media buying trainer at iStack and Foundr. Moving on from pro-soccer, Nick kicked-off his career working with legacy brands Pepsico and Apple, then moved to selling trending products like the Fidget Spinner and Magnetic Eyelashes direct to consumers through his eCommerce venture. Over the last 7 years, he has now worked with hundreds of DTC brands through his agency, Structure Social. Nick Shackleford has a proven track record of scaling social focused media buying campaigns consistently past 8-figures through programmatic buying on Facebook, Instagram and Snap whilst leveraging, influencer campaigns, email and the Adwords platform. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platform
What does this episode say about paid acquisition?
Implement programmatic buying on Facebook, Instagram, and Snapchat for automated, data-driven ad placement and optimization to achieve efficient customer acquisition.
What does this episode say about dtc strategy?
Integrate influencer marketing directly with paid social campaigns to amplify reach and impact, ensuring a cohesive multi-channel approach.
What does this episode say about brand & content?
Combine paid social efforts with email marketing and Google Ads to create a robust, multi-channel acquisition strategy that maximizes customer touchpoints and conversion opportunities.
What does this episode say about analytics & attribution?
Prioritize data-driven optimization in all paid social campaigns, understanding that ad spend is a test and continuous analysis is required to guarantee ROI.
What does this episode say about paid acquisition?
Develop a strong blend of advanced visual creativity and an analytical mindset to craft engaging social ads and interpret performance metrics effectively.
