Revolve's Chief Brand Officer, Raissa Gerona, shares how the company built a leading-edge influencer marketing program over a decade. This episode offers valuable lessons on developing in-house influencer strategies, navigating social media platforms, and identifying untapped opportunities in the evolving influencer landscape for ecommerce operators looking to deepen their brand's reach and impact.
Key takeaways
Build an in-house team dedicated to influencer strategy to maintain consistency and brand alignment as your program scales.
Continuously evaluate social media platforms; not every platform (like Snapchat for Revolve) will be a strategic fit for your brand's influencer efforts.
Focus on authenticity and genuine partnerships with influencers to foster stronger brand connections and maximize ROI.
Recognize that influencer marketing is still evolving and proactively seek out untapped potentials and emerging trends to stay ahead.
Prioritize data analytics to measure influencer campaign performance and optimize future strategies.
Influencer marketing is far from a new concept. Online fashion and beauty retailer Revolve has spent nearly a decade building a massive influencer marketing program, eventually creating an in-house team dedicated to influencer strategy. For Raissa Gerona, Revolve's chief brand officer, it's exciting that the rest of the retail world is beginning to catch up. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Gerona live at Shoptalk 2019 to discuss how Revolve built its brand through influencers, why Snapchat isn't for the company and what untapped potential remains in the influencer marketing space.
What does this episode say about influencer & creator?
Build an in-house team dedicated to influencer strategy to maintain consistency and brand alignment as your program scales.
What does this episode say about brand & content?
Continuously evaluate social media platforms; not every platform (like Snapchat for Revolve) will be a strategic fit for your brand's influencer efforts.
What does this episode say about dtc strategy?
Focus on authenticity and genuine partnerships with influencers to foster stronger brand connections and maximize ROI.
What does this episode say about influencer & creator?
Recognize that influencer marketing is still evolving and proactively seek out untapped potentials and emerging trends to stay ahead.
What does this episode say about influencer & creator?
Prioritize data analytics to measure influencer campaign performance and optimize future strategies.
