“Retail Media is a Direct Channel to the Shopper” (Feat. Kiri Masters, Acadia)
Future Commerce · with Kiri Masters · June 10, 2022 · 40 min
Summary
Kiri Masters breaks down how brands should navigate the exploding retail media landscape. With new retail media networks emerging constantly, brands struggle to allocate budgets effectively. This episode provides a framework for moving beyond ROAS and proportional revenue models to strategically invest in retail media based on marketing funnel objectives, ensuring brands can reach shoppers effectively across diverse platforms.
Key takeaways
The proliferation of retail media networks means brands can't rely on a
single budget allocation strategy; each network offers unique value and
Today, Kiri Masters is back on the show sharing her insight on the retail media landscape, what brands are doing, the pros and cons, and more! Tune in now!
