Grenson Shoes' Head of Ecommerce shares the strategic imperatives and tactical execution behind their massive replatforming from Magento 1 to BigCommerce. This episode delivers critical lessons for any ecommerce operator facing a platform migration, emphasizing data readiness for marketplaces and enhanced customer lifetime value through services like product repair. Learn how a heritage brand modernized its tech stack to support DTC, wholesale, and brick-and-mortar operations.
Key takeaways
Prioritize replatforming to a modern, flexible platform like BigCommerce to integrate DTC, wholesale, and physical retail, reducing technical debt and improving scalability.
Develop a clear data strategy and ensure data cleanliness and accessibility, especially when integrating with new platforms and expanding into online marketplaces.
Leverage services like product repair programs to extend product lifecycle, foster customer loyalty, and enhance brand value, directly impacting customer lifetime value.
Thoroughly plan and resource replatforming projects, understanding the 'why' and 'how' to mitigate risks and ensure a smooth migration.
Consider the broader omnichannel strategy during replatforming, ensuring the new platform can seamlessly support diverse sales channels and customer touchpoints.
Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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What does this episode say about shopify & ecommerce platforms?
Prioritize replatforming to a modern, flexible platform like BigCommerce to integrate DTC, wholesale, and physical retail, reducing technical debt and improving scalability.
What does this episode say about retail & omnichannel?
Develop a clear data strategy and ensure data cleanliness and accessibility, especially when integrating with new platforms and expanding into online marketplaces.
What does this episode say about dtc strategy?
Leverage services like product repair programs to extend product lifecycle, foster customer loyalty, and enhance brand value, directly impacting customer lifetime value.
What does this episode say about customer retention?
Thoroughly plan and resource replatforming projects, understanding the 'why' and 'how' to mitigate risks and ensure a smooth migration.
What does this episode say about shopify & ecommerce platforms?
Consider the broader omnichannel strategy during replatforming, ensuring the new platform can seamlessly support diverse sales channels and customer touchpoints.
