Relationship Commerce (Feat. Eddie Hsieh, Ordergroove and Daniel Kim, Hawaii Volcanic Beverages)
Future Commerce · with Eddie Hsieh and Daniel Kim · January 14, 2022 · 39 min
Summary
This episode spotlights the power of "relationship commerce" in building lasting customer loyalty, moving beyond transactional exchanges to foster genuine connections. It features insights from Ordergroove and Hawaii Volcanic Beverages, demonstrating how even CPG brands like bottled water can leverage subscriptions and direct-to-consumer models to enhance customer lifetime value and accessibility, especially in dense urban areas where convenience is paramount.
Key takeaways
Subscription models aren't just for recurring product delivery; they're a strategic tool for building deep customer relationships and trust.
For CPG brands, particularly those with heavy or bulky products, D2C e-commerce and subscriptions directly address customer pain points like transportation and convenience, acting as a crucial distribution channel.
Relationship commerce focuses on three pillars: effective enrollment strategies, robust customer retention programs, and methods to extend customer lifetime value.
Leverage e-commerce to overcome traditional distribution limitations, enabling direct access to customers in underserved or logistically challenging markets.
Even seemingly commoditized products like bottled water can achieve significant D2C success by focusing on convenience, brand story, and direct customer engagement.
Today, Brian sits down with Eddie Hsieh, Head of Alliances at Ordergroove, and Daniel Kim, Director of eCommerce at Hawaii Volcanic Beverages to chat about relationship commerce, acquisitions, and the customer relationship experience. Listen now!
What does this episode say about customer retention?
Subscription models aren't just for recurring product delivery; they're a strategic tool for building deep customer relationships and trust.
What does this episode say about subscriptions & ltv?
For CPG brands, particularly those with heavy or bulky products, D2C e-commerce and subscriptions directly address customer pain points like transportation and convenience, acting as a crucial distribution channel.
What does this episode say about dtc strategy?
Relationship commerce focuses on three pillars: effective enrollment strategies, robust customer retention programs, and methods to extend customer lifetime value.
What does this episode say about brand & content?
Leverage e-commerce to overcome traditional distribution limitations, enabling direct access to customers in underserved or logistically challenging markets.
What does this episode say about customer retention?
Even seemingly commoditized products like bottled water can achieve significant D2C success by focusing on convenience, brand story, and direct customer engagement.
