This episode reveals how Fashion Eyewear scaled to 10,000 orders monthly by innovating with a recommerce model for prescription glasses. Discover how to leverage pre-loved inventory for retention, optimize complex checkouts, and boost CLTV and ROAS in your own ecommerce operation.
Key takeaways
Implement a recommerce program using an app like TernEco to turn pre-loved items into a customer retention and loyalty driver, especially for products with high repurchase potential.
Streamline complex checkout flows for products requiring customization (like prescription eyewear) to reduce friction and improve conversion rates.
Develop strategies to encourage customers to purchase multiple units or variations of a product, increasing average order value and customer lifetime value.
Focus on optimizing customer lifetime value (CLTV) by integrating sustainable practices like recommerce and fostering repeat purchases, which can positively impact ROAS.
Explore untapped markets within traditional industries (e.g., prescription eyewear online) by addressing common consumer concerns and offering innovative solutions.
Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month. Hit PLAY to hear: Why most people are still buying glasses the old-fashioned way 👓 How Fashion Eyewear turned pre-loved stock into a retention machine 🔁 The Shopify app powering their buyback and recommerce program 🛍️ Smart ways to guide customers through a complex checkout flow 📦 What really moves the needle on customer lifetime value 📈 Why having just one pair of glasses is officially outdated 😎 Key timestamps to dive straight in: [05:32] 'Prescription Glasses: An Untapped Market' [09:42] Eyewear Buyback with TernEco App [11:42] Innovative Glasses Buyback Program [15:32] Eyewear Buyback Boosts Customer Retention [17:32] Listen to Steven’s Top Tips! Full episode notes here: https://ecmp.info/552..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-p
Frequently asked about this episode
What does this episode say about customer lifetime value?
Implement a recommerce program using an app like TernEco to turn pre-loved items into a customer retention and loyalty driver, especially for products with high repurchase potential.
What does this episode say about customer retention?
Streamline complex checkout flows for products requiring customization (like prescription eyewear) to reduce friction and improve conversion rates.
What does this episode say about e-commerce optimization?
Develop strategies to encourage customers to purchase multiple units or variations of a product, increasing average order value and customer lifetime value.
What does this episode say about recommerce & sustainability?
Focus on optimizing customer lifetime value (CLTV) by integrating sustainable practices like recommerce and fostering repeat purchases, which can positively impact ROAS.
What does this episode say about customer lifetime value?
Explore untapped markets within traditional industries (e.g., prescription eyewear online) by addressing common consumer concerns and offering innovative solutions.
