This episode features therapist Esther Perel discussing modern relationships, infidelity, and the impact of technology. While the conversation touches on relevant psychological and societal shifts, it lacks direct, actionable advice or strategies for ecommerce operators looking to grow their businesses. The content is more broadly applicable to personal relationships rather than specific business challenges.
Key takeaways
Understanding the broad impact of technology on human behaviour and communication, which can indirectly inform customer engagement strategies.
Recognizing the psychological underpinnings of human connection and dissatisfaction, which might be loosely applied to understanding customer loyalty.
Considering the ethical dimensions of digital platforms and user engagement, prompting thoughtfulness in platform design and customer interaction.
Sex and relationship therapist Esther Perel, the host of the podcast "Where Should We Begin?", talks with Recode's Kara Swisher at South by Southwest 2018 in Austin, Texas. Perel's new book "The State of Affairs" sets out to change the popular conversation about sexual infidelity, but she says many partners are cheating on each other with their phones. She says dating apps, such as Tinder, wind up discouraging their users from pursuing committed relationships, and also explains the psychology of the sexual harassers and abusers who have been exposed by the #MeToo movement.
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