Decoder with Nilay Patel artwork

Recode Decode: Jill Lepore

Decoder with Nilay Patel · with Jill Lepore · June 10, 2020 · 57 min

Summary

This episode, featuring historian Jill Lepore, delves into the critical examination of truth and its manipulation throughout history, particularly in the context of technology and political discourse. It offers ecommerce operators a unique perspective on understanding how narratives are constructed, how data can be leveraged (or misused), and the critical role of historical context in analyzing current events and societal shifts. While not directly about ecommerce, the discussion around information integrity and public perception is highly relevant for brand building and navigating consumer trust in the digital age.

Key takeaways

Topics covered

history of truthtechnology and political discoursedata manipulation historycritical historical interpretationmedia evolutionpolitical fantasy and technology

Episode description

American historian and New Yorker staff writer Jill Lepore talks with Recode's Kara Swisher about her new podcast, The Last Archive, which investigates "who killed truth?" in the style of a true-crime show. Lepore discusses why the protests against systemic police violence represent America "at our very best," but explains why the two main competing theories of American history are both wrong — and how it should be taught and studied instead. She also talks about the history of technologies, from photography to social media, that have been the subject of a political "fantasy" and previews her upcoming book about Simulmatics, "the Cambridge Analytica of the Cold War." Plus: What would Lepore do if she were a historian in the future trying to understand 2020? Featuring: Jill Lepore, professor of American history at Harvard University and host, The Last Archive Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon! About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently asked about this episode

What's takeaway #1 from this episode?
Understand that historical context is crucial for interpreting current events and technological impacts, even in modern ecommerce trends.
What's takeaway #2 from this episode?
Recognize how technology, from photography to social media, has historically been used to shape political discourse and public perception, informing how brands communicate today.
What's takeaway #3 from this episode?
Be aware of the historical precedents for data analysis and its potential for manipulation in influencing public opinion, drawing parallels to modern marketing and analytics.
What's takeaway #4 from this episode?
Learn to critically evaluate dominant narratives and information sources, a skill vital for navigating marketing claims and understanding consumer behavior.
What's takeaway #5 from this episode?
Consider how 'the archive' is curated and interpreted, and apply this critical thinking to your own business data and brand storytelling.

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