This episode features Jeffrey Seller, lead producer of the hit Broadway musical 'Hamilton.' He discusses navigating the departure of original cast members, combating ticket bots with Ticketmaster, and the enduring power of live theater in an increasingly tech-obsessed world. While not directly focused on e-commerce, the episode offers valuable insights into managing a high-demand product, mitigating fraud, and maintaining brand integrity through evolving challenges.
Key takeaways
Despite critical cast changes, maintaining artistic integrity and quality is crucial for long-term product success.
Collaborate with platform providers (e.g., Ticketmaster) to implement technological solutions against fraud like ticket bots.
Leverage unique aspects of your product or service (the 'live experience' in theater) as a differentiator against digital alternatives.
Develop robust strategies to protect intellectual property and ensure fair access to your high-demand offerings.
Understand and adapt business models to address evolving industry challenges, including consumer behavior and technological advancements.
"Hamilton" lead producer Jeffrey Seller talks with Recode's Kara Swisher about how the hit Broadway musical goes forward now that three of its stars — Lin-Manuel Miranda, Leslie Odom Jr. and Phillipa Soo — have taken their final bows. Seller says he avoids or doesn't understand much of Silicon Valley's tech obsessions, and praises the power of live theater as an antidote to gadget addiction. He explains how "Hamilton" and Ticketmaster have tried to thwart ticket-buying bots behind the scenes, and reflects on some of his other Broadway productions, including "Rent" and "In the Heights."
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