Gary Vaynerchuk discusses how businesses and entrepreneurs can navigate the COVID-19 pandemic, focusing on adaptability, strategic digital marketing on platforms like TikTok and LinkedIn for organic growth, and understanding the differing resilience of various industries. He emphasizes separating winners from losers through strategic shifts and effective crisis management.
VaynerMedia CEO Gary Vaynerchuk talks with Recode's Kara Swisher about the impact of covid-19 on entrepreneurship, why he stopped investing in tech companies two years ago, and how the pandemic could have a silver lining — separating the winners from the losers. Vaynerchuk also talks about why tech and Fortune 500 businesses will have an easier time weathering the crisis than restaurants and other small businesses; his own rise to fame as a "web 2.0" entrepreneur and how he's changing his own M.O. in response to coronavirus; and what people get wrong when they assume he's just a "loud Jersey boy" dealing advice on Instagram. Plus: Why TikTok and LinkedIn are the most important platforms for organic promotion right now, and why Facebook and Fox News aren't as dangerous as their critics claim. Featuring: Gary Vaynerchuk (@garyvee), CEO, VaynerMedia Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon! About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices