Foursquare, once a consumer check-in app, has transitioned into a powerful location intelligence platform. This episode reveals how they monetize user data by providing valuable insights to tech giants like Apple and Uber, while also empowering small businesses. Learn about their "Robin Hood" business model and their vision for AI-driven, personalized location experiences.
Key takeaways
Foursquare's 'Robin Hood' business model monetizes location data from large corporations while simultaneously supporting small businesses with insights.
The shift from a consumer-focused check-in app to a B2B location intelligence platform enabled Foursquare to create new revenue streams through data partnerships.
Foursquare envisions a future where AI-powered virtual assistants, akin to Samantha from "Her," provide highly personalized location recommendations.
Foursquare partners with major tech companies like Apple, Uber, and Twitter to provide location-based data, showcasing the value of real-world consumer behavior insights.
The episode highlights the strategic importance of adapting a business model to leverage core assets (user data) in new, lucrative ways.
Themes
ai & automationanalytics & attributionfounder & leadership
Foursquare co-founder Dennis Crowley and CEO Jeff Glueck talk with Recode's Kara Swisher about how the location intelligence company is generating sellable data for partners like Apple, Uber and Twitter based on its users' check-ins. Glueck, who took over as CEO for Crowley in January 2015, compares the company's new business model to "Robin Hood" because it simultaneously helps small businesses and charges the big ones. The two also discuss where they'd like to see location tech go, including the idea of a talking virtual assistant — similar to Scarlett Johansson's character Samantha from the movie "Her" — that speaks to you like a friend and recommends new places to go.
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Foursquare's 'Robin Hood' business model monetizes location data from large corporations while simultaneously supporting small businesses with insights.
What does this episode say about analytics & attribution?
The shift from a consumer-focused check-in app to a B2B location intelligence platform enabled Foursquare to create new revenue streams through data partnerships.
What does this episode say about founder & leadership?
Foursquare envisions a future where AI-powered virtual assistants, akin to Samantha from "Her," provide highly personalized location recommendations.
What does this episode say about ai & automation?
Foursquare partners with major tech companies like Apple, Uber, and Twitter to provide location-based data, showcasing the value of real-world consumer behavior insights.
What does this episode say about ai & automation?
The episode highlights the strategic importance of adapting a business model to leverage core assets (user data) in new, lucrative ways.
