This episode with Tobi Konitzer, founder of Ocurate, is essential for D2C brands looking to optimize customer lifetime value (LTV). Learn how real-time LTV (RLTV) and predictive analytics can identify high-quality customers pre-purchase, enabling smarter product recommendations and experimental strategies to boost profitability.
On today’s episode, Kunle is joined by Tobi Konitzer, Founder & CEO of Ocurate, a predictive analytics platform that provides real-time LTV to D2C brands. Having a PhD in Computational Social Science at Stanford, Tobias or Tobi, worked on studying mass behavior and attitudes. He also worked as a research consultant at Facebook. He got tired of politics in the US and its long-term effects on one’s health. He later founded a company called PredictWise after following his curiosities in the B2C space. With a vision to make RLTV become the central KPI for internet-to-consumer brands, Ocurate has built a playbook that can help brands identify their high-quality consumers even before the first purchase. Ocurate also helps the brands in product recommendation and running experiments. It’s an interesting episode as you’d hear Kunle and Tobi talk more about LTV and RLTV, Ocurate’s sophisticated data collection technology, Split-testing, and more benefits of Ocurate to D2C brands. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Tre