MOYU's founder, Roel Schatorjé, details how his company achieved €1M in sales by its second year with erasable stone paper notebooks. This episode covers their unique approach to balancing rapid e-commerce growth with a strong environmental mission, including European expansion and a successful ambassador program. It's a masterclass in building a mission-driven brand while scaling aggressively.
Key takeaways
Leverage word-of-mouth marketing and ambassador programs to drive authentic engagement and organic growth, especially for unique or sustainable products.
Balance B2C e-commerce with B2B wholesale strategies for diversified market penetration and accelerated sales growth.
Integrate environmental sustainability into your core business model to attract conscious consumers and differentiate your brand.
Proactively test market interest for new products in international territories to validate demand before full-scale expansion.
Invest in strong brand guardianship and content creation to build a consistent and compelling narrative around your product and mission.
Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year. Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program. The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent. In this episode we discuss:The environmental impact of stone paper – and why he chose that materialHow word-of-mouth marketing helped grow MOYU's businessShifting towards eCommerce and B2C salesKey strategies to expand into the wholesale retail marketHow is MOYU working towards managing the environmental impact of the paper industry?Time stamps:[03:27] Testing market interest in erasable notebooks abroad.[07:30] Netherlands-focused business expands to ecommerce and wholesale.[11:22] Having a brand guardian, designer, and content creator.[13:27] Products with sustainable features gain popularity through word-of-mouth.[17:12] Enthusiastic about international expansion.[22:39] New Slack integration helps track team emotions.[25:34] A brilliant social media strategy for growth.Start a free trial with Prisync and get 50% off your first three months! >> <a
Leverage word-of-mouth marketing and ambassador programs to drive authentic engagement and organic growth, especially for unique or sustainable products.
What does this episode say about brand & content?
Balance B2C e-commerce with B2B wholesale strategies for diversified market penetration and accelerated sales growth.
What does this episode say about retail & omnichannel?
Integrate environmental sustainability into your core business model to attract conscious consumers and differentiate your brand.
What does this episode say about founder & leadership?
Proactively test market interest for new products in international territories to validate demand before full-scale expansion.
What does this episode say about dtc strategy?
Invest in strong brand guardianship and content creation to build a consistent and compelling narrative around your product and mission.
