"Well Made": You Need to Have a Reason Why Something Should Exist feat. Stephen Ango
Future Commerce · with Stephen Ango · April 16, 2021 · 77 min
Summary
Stephen Ango of Lumi discusses the evolving landscape of e-commerce, emphasizing the critical need for brands to redefine their packaging and supply chain strategies for an online-first world. He highlights how Lumi bridges the gap between manufacturers and DTC brands, enabling efficient, transparent, and artfully designed packaging solutions that resonate with modern consumers.
Key takeaways
Rethink packaging as a storytelling tool for e-commerce, not just a protective layer, leveraging video and content to convey brand messaging previously reliant on physical shelf presence.
Implement digital tools for supply chain management to meet modern B2B expectations for transparency and real-time order tracking, similar to consumer-facing delivery apps.
Recognize the generational shift in supply chain management; millennials and Gen Z expect intuitive, end-to-end visibility and streamlined processes.
Consider how to infuse artistry and poetry into traditionally unsexy aspects of your business, like supply chain, to differentiate and connect deeper with customers.
Leverage platforms that connect brands directly with manufacturers, utilizing intelligent matching based on capabilities, sustainability, and availability to streamline production and sourcing.
Stephan Ango, Host of the Well Made podcast, joins Phillip to talk about how customer expectations, sampling behaviors, and how the software world applies to the physical world. Listen now!
What does this episode say about supply chain & operations?
Rethink packaging as a storytelling tool for e-commerce, not just a protective layer, leveraging video and content to convey brand messaging previously reliant on physical shelf presence.
What does this episode say about brand & content?
Implement digital tools for supply chain management to meet modern B2B expectations for transparency and real-time order tracking, similar to consumer-facing delivery apps.
What does this episode say about dtc strategy?
Recognize the generational shift in supply chain management; millennials and Gen Z expect intuitive, end-to-end visibility and streamlined processes.
What does this episode say about ai & automation?
Consider how to infuse artistry and poetry into traditionally unsexy aspects of your business, like supply chain, to differentiate and connect deeper with customers.
What does this episode say about supply chain & operations?
Leverage platforms that connect brands directly with manufacturers, utilizing intelligent matching based on capabilities, sustainability, and availability to streamline production and sourcing.
