"Shallow Fakes", Models and Robots - an Interview with SuperPersonal founder Yannis Konstantinidis
Future Commerce · with Yannis Konstantinidis · April 5, 2019 · 37 min
Summary
SuperPersonal founder Yannis Konstantinidis discusses how facial mapping technology is revolutionizing online shopping by creating deeply personalized customer experiences. This episode explores the evolution of AI-driven retail, the blurred lines between personalization and privacy, and how businesses can navigate these complexities to build trust while meeting growing customer expectations for tailored digital interactions. It provides a look into the future of online retail where consumers can virtually "try on" products.
Key takeaways
SuperPersonal's facial mapping allows customers to visualize products on themselves, transitioning online shopping from static catalogs to immersive, personalized experiences.
E-commerce businesses must prepare for increasing customer expectations for highly personalized online experiences, similar to those found on social media and streaming platforms.
Companies leveraging advanced personalization, especially with biometric data, need to proactively address ethical considerations and implement safeguards to build and maintain user trust.
The rise of AI, virtual models, and robotics will reshape retail marketing, customer service, and the overall online shopping journey, potentially displacing traditional models and creating new interaction paradigms.
Our analysis of "deep fakes" continues as we sit down with SuperPersonal, the technology which maps a customer's face into the stores that they shop online. Founder Yannis Konstantinidis talks about the evolution and eventuality of the use of the technology, customer expectation, the blurred lines of privacy and personalization, and much more.
SuperPersonal's facial mapping allows customers to visualize products on themselves, transitioning online shopping from static catalogs to immersive, personalized experiences.
What does this episode say about conversion & cro?
E-commerce businesses must prepare for increasing customer expectations for highly personalized online experiences, similar to those found on social media and streaming platforms.
What does this episode say about brand & content?
Companies leveraging advanced personalization, especially with biometric data, need to proactively address ethical considerations and implement safeguards to build and maintain user trust.
What does this episode say about ai & automation?
The rise of AI, virtual models, and robotics will reshape retail marketing, customer service, and the overall online shopping journey, potentially displacing traditional models and creating new interaction paradigms.
