"Off-Platform": Building Tools to Discover the World (w/ Jeremy King, Pinterest)
Future Commerce · with Jeremy King · August 16, 2019 · 54 min
Summary
This episode features Jeremy King, SVP of Engineering at Pinterest and former CTO of Walmart.com, discussing how Pinterest uses advanced machine vision and contextual understanding to create impactful commerce experiences. He delves into how they make discovery shoppable and foster real-world interactions, offering valuable insights for ecommerce operators looking to leverage platform capabilities and data for enhanced customer journeys.
Key takeaways
Pinterest actively makes shopping more accessible on its platform without interrupting the user's discovery flow, emphasizing positive user mentality over direct social commerce interruptions.
The platform identifies and addresses the challenge of personalization leading to repetitive recommendations by quantifying "serendipity," using boards to tailor machine learning models that introduce novel product discoveries.
For businesses, Pinterest acts as a significant discovery engine, especially for smaller companies, given that 97% of its top 1000 searches are unbranded, offering a unique channel to reach new prospective shoppers organically.
Pinterest focuses on fostering real-world interactions and community building, leveraging its platform to inspire users to act on their ideas offline, connecting digital inspiration to physical experiences.
Building a successful tech team requires bringing a startup mentality to large organizations, prioritizing access to data company-wide, and embedding engineers within business teams to expedite decision-making and processes.
Pinterest is giving their community tools to engage in commerce, not to interact more online but to get out and discover the world around them. In this episode we interview Jeremy King, the SVP of Engineering at Pinterest and former CTO of Walmart.com, to discover how they're using advanced machine vision and context to power the catalogs and commerce experiences both on-and-off-platform. Listen now!
Pinterest actively makes shopping more accessible on its platform without interrupting the user's discovery flow, emphasizing positive user mentality over direct social commerce interruptions.
What does this episode say about brand & content?
The platform identifies and addresses the challenge of personalization leading to repetitive recommendations by quantifying "serendipity," using boards to tailor machine learning models that introduce novel product discoveries.
What does this episode say about ai & automation?
For businesses, Pinterest acts as a significant discovery engine, especially for smaller companies, given that 97% of its top 1000 searches are unbranded, offering a unique channel to reach new prospective shoppers organically.
What does this episode say about founder & leadership?
Pinterest focuses on fostering real-world interactions and community building, leveraging its platform to inspire users to act on their ideas offline, connecting digital inspiration to physical experiences.
What does this episode say about dtc strategy?
Building a successful tech team requires bringing a startup mentality to large organizations, prioritizing access to data company-wide, and embedding engineers within business teams to expedite decision-making and processes.
