"New Commerce" with Brandon L. Singer, Cushman Wakefield
Future Commerce · with Brandon L. Singer · November 27, 2018 · 35 min
Summary
This episode reveals how digitally native brands are leveraging physical retail for enhanced customer experiences, not just sales. It highlights the adaptation of real estate to facilitate "stores within stores" and pop-up concepts, emphasizing collaboration between online and offline channels for modern commerce success. Ecommerce operators will learn how to strategically integrate physical touchpoints to boost brand engagement and retention.
Key takeaways
Retail vacancies are creating opportunities for digitally native brands to establish a physical presence.
Successful brands are viewing online and offline commerce as collaborative, not competitive, to create a seamless customer journey.
Utilize 'stores within stores' or pop-up formats for lower-commitment physical retail, allowing for experimentation and market testing.
Focus on creating engaging in-store experiences that entertain and build community, beyond just transactional interactions.
Explore partnerships with mall operators like Macerich's BrandBox or Simon Property Group's Edit for access to tools like foot-traffic analysis and flexible lease agreements.
"Stores with in stores" is a concept often spoken but seldom understood. With retail closures on the rise we look at how real estate is adapting to new digitally native brands, how flagships are shifting focus, and how companies like Cushman and Wakefield are helping brands get to market faster than ever. Listen now!
What does this episode say about retail & omnichannel?
Retail vacancies are creating opportunities for digitally native brands to establish a physical presence.
What does this episode say about brand & content?
Successful brands are viewing online and offline commerce as collaborative, not competitive, to create a seamless customer journey.
What does this episode say about dtc strategy?
Utilize 'stores within stores' or pop-up formats for lower-commitment physical retail, allowing for experimentation and market testing.
What does this episode say about retail & omnichannel?
Focus on creating engaging in-store experiences that entertain and build community, beyond just transactional interactions.
What does this episode say about retail & omnichannel?
Explore partnerships with mall operators like Macerich's BrandBox or Simon Property Group's Edit for access to tools like foot-traffic analysis and flexible lease agreements.
