This episode dives into the future of retail, featuring insights from NRF 2019. It highlights the growing importance of personalized customer experiences, innovative retail technologies like body data for custom fit, and the transformation of traditional retailers. Ecommerce operators will learn how to leverage clienteling, embrace new tech, and foster brand loyalty to thrive in a competitive landscape.
Key takeaways
Body data technology is maturing, offering solutions for virtual fitting and reduced returns, as demonstrated by Allure Systems' work with Walmart.
Clienteling is critical for long-term customer engagement, with tools like Hero enabling sales associates to connect digital information with personalized service.
Traditional retailers like Walmart are evolving by acquiring digital-native brands and experimenting with upscale store-within-a-store concepts to attract new demographics.
Last-mile delivery solutions like Onfleet are essential for enhancing customer experience by providing transparency and efficiency in product delivery.
Retailers must prioritize exceptional customer experience and continuous innovation to stand out, as highlighted by brands like Rituals Cosmetics and Sheetz.
Products that are sharable are all the rage - in part 1 of our recap of NRF we come to you live from the show floor and talk about how retailers are using customer engagement to shape how their product assortment and marketing are crafted. Listen now!
What does this episode say about retail & omnichannel?
Body data technology is maturing, offering solutions for virtual fitting and reduced returns, as demonstrated by Allure Systems' work with Walmart.
What does this episode say about brand & content?
Clienteling is critical for long-term customer engagement, with tools like Hero enabling sales associates to connect digital information with personalized service.
What does this episode say about customer retention?
Traditional retailers like Walmart are evolving by acquiring digital-native brands and experimenting with upscale store-within-a-store concepts to attract new demographics.
What does this episode say about ai & automation?
Last-mile delivery solutions like Onfleet are essential for enhancing customer experience by providing transparency and efficiency in product delivery.
What does this episode say about retail & omnichannel?
Retailers must prioritize exceptional customer experience and continuous innovation to stand out, as highlighted by brands like Rituals Cosmetics and Sheetz.
