This episode dives into the innovations showcased at NRF 2019, focusing on the rise of "ingredient brands," shoppable AR, and the persistent challenge of leveraging body data in retail. It provides actionable insights for ecommerce operators looking to enhance customer experience, personalize offerings, and adapt to evolving consumer expectations, particularly from millennials and Gen Z.
Key takeaways
Retailers must move beyond generic sizing to offer custom-fit solutions, leveraging body data technology to meet customer desire for personalized apparel and reduce fit-related returns.
Focus on 'clienteling' by integrating digital tools with sales associates to foster long-term customer relationships and build brand loyalty, as exemplified by companies like Hero.
Explore 'ingredient brand' strategies and white-labeling, using data-driven insights to develop unique house brands that can compete with established names and cater to niche markets.
Invest in last-mile delivery solutions like Onfleet to optimize logistics, provide real-time tracking, and enhance the post-purchase customer experience, crucial for increasing satisfaction and repeat business.
Shift focus to creating engaging, non-boring retail experiences that resonate with millennial and Gen Z consumers, blending in-store and online channels to build strong brand relationships and drive loyalty.
In this episode we bring a review of the best and brightest from the show floor at NRF 2019 - we talk Innovation Lab, "Ingredient Brands", Shoppable AR, and much more. Listen now!
What does this episode say about retail & omnichannel?
Retailers must move beyond generic sizing to offer custom-fit solutions, leveraging body data technology to meet customer desire for personalized apparel and reduce fit-related returns.
What does this episode say about brand & content?
Focus on 'clienteling' by integrating digital tools with sales associates to foster long-term customer relationships and build brand loyalty, as exemplified by companies like Hero.
What does this episode say about customer retention?
Explore 'ingredient brand' strategies and white-labeling, using data-driven insights to develop unique house brands that can compete with established names and cater to niche markets.
What does this episode say about ai & automation?
Invest in last-mile delivery solutions like Onfleet to optimize logistics, provide real-time tracking, and enhance the post-purchase customer experience, crucial for increasing satisfaction and repeat business.
What does this episode say about retail & omnichannel?
Shift focus to creating engaging, non-boring retail experiences that resonate with millennial and Gen Z consumers, blending in-store and online channels to build strong brand relationships and drive loyalty.
