This episode, titled "Consumerism is our Religion," provides an intriguing look at the evolving landscape of retail and consumer behavior, particularly in the context of Black Friday and the rise of digital commerce. It highlights how Amazon dominated the holiday shopping season while simultaneously making moves into Augmented Reality. The discussion pivots to the significant impact of voice commerce and the increasing importance of mobile sales, offering actionable insights for ecommerce operators to adapt their strategies for these shifts.
Key takeaways
Retailers need to analyze their search terms from 2 years ago compared to today to understand the shift towards more verbose, natural language queries due to voice search adoption.
Brands should explore creating 3D models of their products and inquire with their manufacturers and suppliers about existing models to prepare for augmented and virtual reality commerce experiences.
Optimize mobile shopping experiences, as the episode debunks the myth that mobile doesn't convert, with over 46% of Black Friday revenue coming from mobile sales.
Consider early and extended promotional periods beyond just Black Friday, as consumer spending is dispersing throughout November, impacting traditional one-day sales margins.
Investigate how to adapt brand messaging and presence for UI-less conversational interfaces, as voice-first devices and voice commerce continue to grow.
"If consumerism is our religion, then malls were our temples. Our temple now is the internet." Episode 53 is all about how Amazon owned Black Friday and while our heads were spinning they decided to take over Augmented Reality as well. Goodbye Black Friday, hello Black November. Also Google Poly and - in case you hadn't heard - Amazon's eating the world.
What does this episode say about amazon & marketplaces?
Retailers need to analyze their search terms from 2 years ago compared to today to understand the shift towards more verbose, natural language queries due to voice search adoption.
What does this episode say about retail & omnichannel?
Brands should explore creating 3D models of their products and inquire with their manufacturers and suppliers about existing models to prepare for augmented and virtual reality commerce experiences.
What does this episode say about ai & automation?
Optimize mobile shopping experiences, as the episode debunks the myth that mobile doesn't convert, with over 46% of Black Friday revenue coming from mobile sales.
What does this episode say about conversion & cro?
Consider early and extended promotional periods beyond just Black Friday, as consumer spending is dispersing throughout November, impacting traditional one-day sales margins.
What does this episode say about amazon & marketplaces?
Investigate how to adapt brand messaging and presence for UI-less conversational interfaces, as voice-first devices and voice commerce continue to grow.
