This episode dives into new Shopify features designed to enhance store performance and merchant capabilities. It covers Shopify Audiences for smarter ad targeting, estimated delivery dates at checkout for improved customer experience, and the ability to download original image files, all aimed at boosting conversions and streamlining operations for Shopify merchants.
Key takeaways
Leverage Shopify Audiences (if on Plus plan) to create stronger lookalike audiences for Facebook and Instagram ads by pooling anonymized customer data with other merchants. This offers a new data source to combat declining ROAS.
Implement estimated delivery dates at checkout to manage customer expectations and improve satisfaction. Shopify uses historical fulfillment and delivery data to provide accurate windows.
Utilize Bold Commerce apps like Bold Discounts, Bold Upsell, Bold Motivator, and Bold Bundles to increase AOV through strategic promotions, cross-sells, free gifts, and bundled offers.
Familiarize yourself with the "original image download" feature in Shopify to easily retrieve unoptimized image files, avoiding issues with WebP format incompatibilities when re-uploading or using assets elsewhere.
Consider the network effects of Shopify features like Shop Pay and Audiences, which hint at an evolving ecosystem where collective merchant data and platform integrations can provide significant advantages.
What does this episode say about shopify & ecommerce platforms?
Leverage Shopify Audiences (if on Plus plan) to create stronger lookalike audiences for Facebook and Instagram ads by pooling anonymized customer data with other merchants. This offers a new data source to combat declining ROAS.
What does this episode say about paid acquisition?
Implement estimated delivery dates at checkout to manage customer expectations and improve satisfaction. Shopify uses historical fulfillment and delivery data to provide accurate windows.
What does this episode say about conversion & cro?
Utilize Bold Commerce apps like Bold Discounts, Bold Upsell, Bold Motivator, and Bold Bundles to increase AOV through strategic promotions, cross-sells, free gifts, and bundled offers.
What does this episode say about supply chain & operations?
Familiarize yourself with the "original image download" feature in Shopify to easily retrieve unoptimized image files, avoiding issues with WebP format incompatibilities when re-uploading or using assets elsewhere.
What does this episode say about shopify & ecommerce platforms?
Consider the network effects of Shopify features like Shop Pay and Audiences, which hint at an evolving ecosystem where collective merchant data and platform integrations can provide significant advantages.
