This episode cuts through the noise to deliver actionable insights on product packaging for physical retail. Learn how to design packaging that not only secures shelf space in stores but also actively drives customer purchases. Greg Corey, with his extensive retail background, demystifies the art and science of packaging to help your products stand out and convert in brick-and-mortar environments.
Key takeaways
Prioritize 'shelf impact' by designing packaging that grabs attention and communicates value quickly in a crowded retail environment.
Understand retailer-specific packaging requirements and guidelines to ensure your product can even get on the shelves.
Leverage packaging to tell your brand story and differentiate your product from competitors, influencing customer decision-making at the point of sale.
Consider the "feel" and tactile experience of your packaging as it can significantly influence purchase decisions.
Avoid common packaging pitfalls by focusing on functionality, cost-effectiveness, and clear messaging alongside aesthetics.
Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your product off the physical shelf (in your stores, and others), plus the power of product packaging! A subject that does not get enough air time. ---
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What does this episode say about retail & omnichannel?
Prioritize 'shelf impact' by designing packaging that grabs attention and communicates value quickly in a crowded retail environment.
What does this episode say about brand & content?
Understand retailer-specific packaging requirements and guidelines to ensure your product can even get on the shelves.
What does this episode say about product & merchandising?
Leverage packaging to tell your brand story and differentiate your product from competitors, influencing customer decision-making at the point of sale.
What does this episode say about retail & omnichannel?
Consider the "feel" and tactile experience of your packaging as it can significantly influence purchase decisions.
What does this episode say about retail & omnichannel?
Avoid common packaging pitfalls by focusing on functionality, cost-effectiveness, and clear messaging alongside aesthetics.
