This episode features Sally Bunkham, founder of Mum's Back, a WooCommerce social enterprise selling gift boxes for new mums. She reveals how focusing on PR, blogging, and competitions, amplified by their social mission, drove early traffic and sales. This is a must-listen for D2C businesses looking to leverage cost-effective marketing and a strong brand story for growth.
Key takeaways
Utilize PR to gain media attention and build credibility, especially for mission-driven brands. Focus on sharing your unique story and impact.
Implement a consistent blogging strategy to attract new customers by providing valuable content relevant to your niche audience.
Run online competitions and giveaways to expand reach, generate leads, and foster customer engagement.
Consider selling on curated marketplaces like "Not On The High Street" in addition to your own e-commerce site to broaden your customer base.
Leverage your brand's social mission as a powerful differentiator and a strong motivator for both founder and customers, driving traffic and brand awareness.
Optimize your D2C offerings for specific, underserved customer segments to achieve product-market fit.
Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they've not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3 orders per week. Mum's Back is a social enterprise, which helps Sally keep motivated and has also been a route to some great traffic driving activity. ---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Utilize PR to gain media attention and build credibility, especially for mission-driven brands. Focus on sharing your unique story and impact.
What does this episode say about organic & seo?
Implement a consistent blogging strategy to attract new customers by providing valuable content relevant to your niche audience.
What does this episode say about dtc strategy?
Run online competitions and giveaways to expand reach, generate leads, and foster customer engagement.
What does this episode say about brand & content?
Consider selling on curated marketplaces like "Not On The High Street" in addition to your own e-commerce site to broaden your customer base.
What does this episode say about brand & content?
Leverage your brand's social mission as a powerful differentiator and a strong motivator for both founder and customers, driving traffic and brand awareness.
