Post Black Friday Results - Amazon Seller Roundtable
Seller Sessions · with Ben Webber, Erin Greybill, Nick Eary, Matt Altman, Antoni Bindi · December 1, 2022 · 43 min
Summary
This episode convenes a roundtable of 7 and 8-figure Amazon sellers to dissect their Black Friday and Cyber Monday performance, offering a candid look at successful strategies and unforeseen challenges. It provides actionable insights into promotional tactics, inventory management, and PPC optimization, crucial for refining future peak season strategies and scaling Amazon businesses profitably. The discussion goes beyond immediate results, focusing on strategic planning for sustained growth.
Key takeaways
Analyze Black Friday/Cyber Monday performance beyond just revenue, examining conversion rates, traffic, and profitability to identify true successes and areas for improvement.
Optimize Amazon PPC campaigns by learning from peak season data, adjusting bids, targeting, and ad copy to maximize ROI during future high-traffic periods.
Implement robust inventory forecasting to prevent both stockouts of bestsellers and overstock of underperforming products, especially around major sales events.
Develop agile promotional strategies that can adapt to real-time market shifts and competitive actions, rather than relying solely on pre-planned discounts.
Actively solicit and manage customer reviews and feedback, as social proof significantly influences purchasing decisions during high-volume sales events and beyond.
Joining me today is 7 & 8 Figure Sellers; Ben Webber, Erin Greybill, Nick Eary, Matt Altman and Antoni Bindi . We will take a look at the good, the bad and the ugly of Black Friday lead up, Black Friday itself and of course Cyber Monday. We also discuss what they plan to work on next year to optimise their 7 & 8 Figure businesses.
What does this episode say about amazon & marketplaces?
Analyze Black Friday/Cyber Monday performance beyond just revenue, examining conversion rates, traffic, and profitability to identify true successes and areas for improvement.
What does this episode say about paid acquisition?
Optimize Amazon PPC campaigns by learning from peak season data, adjusting bids, targeting, and ad copy to maximize ROI during future high-traffic periods.
What does this episode say about supply chain & operations?
Implement robust inventory forecasting to prevent both stockouts of bestsellers and overstock of underperforming products, especially around major sales events.
What does this episode say about analytics & attribution?
Develop agile promotional strategies that can adapt to real-time market shifts and competitive actions, rather than relying solely on pre-planned discounts.
What does this episode say about amazon & marketplaces?
Actively solicit and manage customer reviews and feedback, as social proof significantly influences purchasing decisions during high-volume sales events and beyond.
