This episode provides a foundational understanding of paid traffic strategies on Google and Amazon as they stood in 2018. It highlights the distinct approaches required for each platform and current best practices (at the time), offering valuable historical context for evolving paid acquisition strategies.
Key takeaways
Google Ads prioritizes relevant landing page experiences, so optimize your product pages and website content to align with your ad copy and keywords for better Quality Scores and lower costs.
Amazon advertising is highly product-centric; focus on optimizing product listings with strong keywords, compelling imagery, and clear benefits to maximize ad performance and organic search rankings.
Leverage both Google Shopping (now Performance Max) for broad reach and Amazon Ads for in-marketplace visibility to capture demand at different stages of the customer journey.
Understand keyword intent for each platform: informational and research-based for Google, and purchase-intent driven for Amazon. Adjust your bidding and ad copy accordingly.
Regularly monitor and adjust bid strategies, targeting, and ad creative on both platforms, as algorithms and competitive landscapes are constantly evolving.
When it comes to online advertising, I know it can be a challenge to keep up with the various options on different, ever-changing platforms. So today, I've brought Brett Curry from OMGCommerce.com on to discuss traffic with Google and Amazon in 2018. You can find show notes and more information by clicking here: http://bit.ly/2Hr5nU1
What does this episode say about paid acquisition?
Google Ads prioritizes relevant landing page experiences, so optimize your product pages and website content to align with your ad copy and keywords for better Quality Scores and lower costs.
What does this episode say about amazon & marketplaces?
Amazon advertising is highly product-centric; focus on optimizing product listings with strong keywords, compelling imagery, and clear benefits to maximize ad performance and organic search rankings.
What does this episode say about paid acquisition?
Leverage both Google Shopping (now Performance Max) for broad reach and Amazon Ads for in-marketplace visibility to capture demand at different stages of the customer journey.
What does this episode say about paid acquisition?
Understand keyword intent for each platform: informational and research-based for Google, and purchase-intent driven for Amazon. Adjust your bidding and ad copy accordingly.
What does this episode say about paid acquisition?
Regularly monitor and adjust bid strategies, targeting, and ad creative on both platforms, as algorithms and competitive landscapes are constantly evolving.
