Pay Per Click State of the Union with PPC Expert Liran Hirshkorn
Firing The Man · with Liran Hirshkorn · July 20, 2021 · 40 min
Summary
This episode offers Amazon sellers a comprehensive "State of the Union" on Pay Per Click (PPC) advertising. Liran Hirshkorn, an Amazon expert, breaks down evolving PPC trends, effective campaign types, and strategies for achieving profitable advertising on the platform. It's a must-listen for anyone looking to optimize their Amazon ad spend and drive sales.
Key takeaways
Implement a robust keyword research methodology to identify profitable and relevant keywords for your Amazon PPC campaigns.
Optimize bid management techniques to maximize your return on investment (ROI) and maintain profitability across different ad placements.
Understand and regularly analyze key Amazon PPC metrics like ACOS and ROAS to make data-driven decisions and refine your strategy.
Diversify your Amazon ad strategy by effectively utilizing Sponsored Product, Sponsored Brand, and Sponsored Display campaigns based on your business objectives.
Continuously monitor and adapt your PPC strategy to account for algorithm changes and emerging trends in Amazon advertising.
Episode 82 Liran Hirschkorn has been marketing online for 12 years. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon and has since sold millions of dollars on Amazon. Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon. He lives in Long Island, New York with his wife and daughter. Liran is also a big believer that success in life is not just in business, but ...
What does this episode say about amazon & marketplaces?
Implement a robust keyword research methodology to identify profitable and relevant keywords for your Amazon PPC campaigns.
What does this episode say about paid acquisition?
Optimize bid management techniques to maximize your return on investment (ROI) and maintain profitability across different ad placements.
What does this episode say about analytics & attribution?
Understand and regularly analyze key Amazon PPC metrics like ACOS and ROAS to make data-driven decisions and refine your strategy.
What does this episode say about amazon & marketplaces?
Diversify your Amazon ad strategy by effectively utilizing Sponsored Product, Sponsored Brand, and Sponsored Display campaigns based on your business objectives.
What does this episode say about amazon & marketplaces?
Continuously monitor and adapt your PPC strategy to account for algorithm changes and emerging trends in Amazon advertising.
