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Part 5: Cold Outreach | $100M Leads Book

The Game with Alex Hormozi · August 19, 2023 · 35 min

Summary

Alex Hormozi breaks down his exact, step-by-step process for successful cold outreach, which he credits with generating tens of millions of dollars. He reveals how to overcome the inherent lack of trust in cold outreach by offering massive, immediate value to strangers, making your outreach a

Key takeaways

Themes

paid acquisitionfounder & leadership

Topics covered

cold outreach strategylead generation tacticspersonalization in salesbuilding prospect listsvalue proposition in outreachsales volume management

Episode description

“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksWanna scale your business? ⁠Click here.⁠Timestamps:(0:40) - Cold Outreach(8:13) - Building a List(11:18) - Personalize(16:43) - Volume(29:31) - Benefits Of Using Cold OutreachFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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Frequently asked about this episode

What does this episode say about paid acquisition?
Prioritize offering
What does this episode say about founder & leadership?
Buld target lists strategically, focusing on quality over sheer quantity for more effective outreach.
What does this episode say about paid acquisition?
Personalize every cold outreach message to significantly increase engagement and conversion rates.
What does this episode say about paid acquisition?
Systematize your cold outreach process to manage volume effectively while maintaining personalization.
What does this episode say about paid acquisition?
Understand that the primary goal of cold outreach is to build trust quickly by providing undeniable value upfront.

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