The Game with Alex Hormozi artwork

Part 2: What Is A Money Model? | $100M Money Models Audiobook

The Game with Alex Hormozi · with null · August 19, 2025 · 11 min

Summary

This episode, part 2 of Alex Hormozi's book "$100M Money Models," defines what a "Money Model" is and why it's crucial for exponential business growth. Hormozi explains how to identify and focus on the few high-impact levers that compound results, rather than getting sidetracked by endless tactics. It provides a framework for understanding how to optimize customer acquisition, value per customer, and customer retention to scale your business effectively.

Key takeaways

Themes

founder & leadershipfinance & fundraisingdtc strategy

Topics covered

money model definitionlevers of business growthcompounding resultscustomer acquisition strategiescustomer value optimizationcustomer retention strategiesscaling roadmap

Episode description

This is part 2 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) explains the real levers of growth and how to focus on the few actions that compound results instead of chasing endless tactics.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Related episodes

Frequently asked about this episode

What does this episode say about founder & leadership?
Understand your business's core
What does this episode say about finance & fundraising?
Money Model
What does this episode say about dtc strategy?
which dictates how revenue and profit are generated, beyond just products or services.
What does this episode say about founder & leadership?
Identify and prioritize the few critical levers (customer acquisition, value per customer, customer retention) that yield disproportionately large compounding results.
What does this episode say about founder & leadership?
Avoid "tactic overload" by dedicating energy to perfecting the most impactful actions within your specific Money Model.

Listen