The Game with Alex Hormozi artwork

Part 1: Welcome to $100M Money Models

The Game with Alex Hormozi · with null · August 19, 2025 · 14 min

Summary

This foundational episode with Alex Hormozi introduces his "100M Money Models," dissecting how money is truly made in business and why many entrepreneurs miss the mark. It lays the groundwork for understanding critical business growth levers: acquiring more customers, increasing profit per customer, and extending customer relationships. This is a must-listen for ecommerce operators looking to shift their mindset and strategy towards scalable, sustainable wealth creation.

Key takeaways

Themes

founder & leadershipfinance & fundraisingdtc strategy

Topics covered

business modelswealth creationcustomer acquisitionprofit maximizationcustomer lifetime valuescaling a business

Episode description

This is part 1 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) lays the foundation for how money is actually made in business and why most people play the wrong game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

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Frequently asked about this episode

What does this episode say about founder & leadership?
Understand that true wealth creation in business stems from mastering three core levers: customer acquisition, maximizing profit per customer, and increasing customer lifetime value.
What does this episode say about finance & fundraising?
Challenging conventional business wisdom, Hormozi emphasizes that many play "the wrong game" by focusing on vanity metrics or unsustainable strategies, rather than fundamental value creation.
What does this episode say about dtc strategy?
Recognize the importance of foundational business principles before attempting to scale; a solid understanding of money models is crucial for sustainable growth.
What does this episode say about founder & leadership?
Hormozi encourages a shift from working "in" the business to working "on" the business, focusing on strategic elements that drive long-term success.
What does this episode say about founder & leadership?
Access Alex Hormozi's free "$100M Scaling Roadmap" at www.acquisition.com/roadmap to begin implementing these frameworks in your business.

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