2X eCommerce Podcast artwork

Panel: How to Approach Q4 Social Advertising in a Downward Economy

2X eCommerce Podcast · November 7, 2022 · 49 min

Summary

This episode offers critical strategies for ecommerce businesses navigating the challenges of Q4 social advertising during an economic downturn. It brings together top media buying minds to share actionable playbooks for platforms like TikTok and Facebook, focusing on emerging ad formats, overcoming media buying hurdles, and scaling brands effectively in a tough economic climate.

Key takeaways

Themes

customer experiencedigital marketinge-commerce growth strategysocial media advertising

Topics covered

customer service automationecommerce reviewseconomic downturn strategyemerging ad formatsfacebook advertisingfirst-party data utilizationmedia buying challengesq4 social advertisingroas optimizationseo for ecommerceshopper marketingtiktok advertising

Episode description

This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook.---This event has been proudly sponsored by our good friends at Richpanel.Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners.---We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfo

Frequently asked about this episode

What does this episode say about customer experience?
Implement Q4 social media ad playbooks for TikTok and Facebook shared by top media buyers to optimize performance in a downward economy.
What does this episode say about digital marketing?
Leverage emerging ad formats to capture attention and drive conversions, as highlighted by the expert panel.
What does this episode say about e-commerce growth strategy?
Utilize self-service customer support platforms like Richpanel to reduce support tickets by over 50% and free up resources.
What does this episode say about social media advertising?
Explore first-party data platforms such as CustomerLabs to enhance ROAS by effectively syncing and utilizing audience data across over 100 marketing tools.
What does this episode say about customer experience?
Integrate shoppable video solutions like VideoWise into Shopify stores to uplift conversions and engage consumers with interactive experiences.

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