Our Favorite Product Packaging Vendor: An Interview with Expert Tom Meyer from Shillington Box
Firing The Man · with Tom Meyer · July 11, 2022 · 38 min
Summary
This episode reveals how strategic product packaging significantly impacts consumer purchase decisions and brand awareness. Tom Meyer from Shillington Box explains the critical role packaging plays beyond protection, detailing how it acts as a powerful marketing tool. Learn about the packaging development timeline, cost-effectiveness, and ROI to leverage packaging for increased sales and a stronger brand presence.
Key takeaways
Prioritize packaging as a marketing tool, not just a protective layer, understanding its direct influence on consumer perception and purchase decisions.
Map out the packaging development timeline, from concept and design to material selection and production, to avoid bottlenecks and ensure timely product launches or rebrands.
Evaluate packaging ROI, considering both aesthetic and functional aspects, to ensure investments translate into enhanced brand awareness and increased sales.
Work with specialized packaging vendors to optimize for cost-effectiveness, quality, and value, ensuring the packaging aligns with brand identity and marketing goals.
Focus on the "unboxing experience" and packaging durability, as these elements contribute significantly to customer satisfaction and brand perception.
If you take your product packaging for granted, you might be surprised how this affects consumers’ purchase decisions and how much money you are leaving on the table. In this episode, Tom Meyer shares how product packaging could boost your brand awareness, and the timeline and stages of packaging you need to consider. Tom is an Accounting Manager of Shillington Box Company LLC, a manufacturer of corrugated packaging products located in Saint Louis, Missouri, United States. He focuses on he...
Prioritize packaging as a marketing tool, not just a protective layer, understanding its direct influence on consumer perception and purchase decisions.
What does this episode say about supply chain & operations?
Map out the packaging development timeline, from concept and design to material selection and production, to avoid bottlenecks and ensure timely product launches or rebrands.
What does this episode say about conversion & cro?
Evaluate packaging ROI, considering both aesthetic and functional aspects, to ensure investments translate into enhanced brand awareness and increased sales.
What does this episode say about brand & content?
Work with specialized packaging vendors to optimize for cost-effectiveness, quality, and value, ensuring the packaging aligns with brand identity and marketing goals.
What does this episode say about brand & content?
Focus on the "unboxing experience" and packaging durability, as these elements contribute significantly to customer satisfaction and brand perception.
