Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159
Maximizing Ecommerce · with Michael Erickson Facchin · December 26, 2022 · 45 min
Summary
This episode guides e-commerce operators through the critical decision-making process for managing their Amazon PPC. It helps distinguish when to DIY, hire an assistant, engage a freelancer/agency, or leverage software, emphasizing that the ideal choice depends on internal expertise, available time, budget, and desired level of control. The discussion focuses on aligning your operational model with your strategic PPC needs for optimal Amazon advertising performance.
Key takeaways
Before committing to a PPC management solution, thoroughly understand the manual process and core mechanics of Amazon advertising to identify pain points and evaluate solutions effectively.
Determine if you need to hire someone to execute your pre-defined PPC strategy (an assistant/employee) or someone to provide strategic expertise and develop the strategy for you (an agency/freelancer).
Recognize that if you have in-house expertise and established SOPs, hiring an agency for strategic input might be redundant and more expensive than bringing on an employee to execute your vision.
Evaluate your current team's skills, available time, and budget to select the most appropriate PPC management option (in-house, freelancer, agency, or software tool) that aligns with your business goals.
If using a software tool or agency, ensure you still understand the underlying principles to effectively oversee and communicate changes, preventing potential frustrations due to misaligned expectations.
Managing PPC campaigns on Amazon is one of the most effective methods to drive sales. If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities). In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads. Connect with Michael AdBadger PPC Den Podcast LinkedIn Connect with Kevin Facebook Group Instagram LinkedIn
What does this episode say about amazon & marketplaces?
Before committing to a PPC management solution, thoroughly understand the manual process and core mechanics of Amazon advertising to identify pain points and evaluate solutions effectively.
What does this episode say about paid acquisition?
Determine if you need to hire someone to execute your pre-defined PPC strategy (an assistant/employee) or someone to provide strategic expertise and develop the strategy for you (an agency/freelancer).
What does this episode say about ai & automation?
Recognize that if you have in-house expertise and established SOPs, hiring an agency for strategic input might be redundant and more expensive than bringing on an employee to execute your vision.
What does this episode say about founder & leadership?
Evaluate your current team's skills, available time, and budget to select the most appropriate PPC management option (in-house, freelancer, agency, or software tool) that aligns with your business goals.
What does this episode say about amazon & marketplaces?
If using a software tool or agency, ensure you still understand the underlying principles to effectively oversee and communicate changes, preventing potential frustrations due to misaligned expectations.
