Optimising Your Account Health With A Structured Approach
Seller Sessions · with Lesley Hensell · April 13, 2022 · 17 min
Summary
This episode provides Amazon sellers with a structured approach to optimizing account health, ensuring profitability, and preventing suspensions. Lesley Hensell, co-founder of Riverbend Consulting, shares expert strategies for resolving underlying business issues that impact account and ASIN performance. Learn how to proactively manage compliance, mitigate risks, and streamline operations for a healthier and more profitable Amazon business.
Key takeaways
Implement a 'structured problem-solving' approach to identify and address the root causes of recurring account health issues, rather than just treating symptoms.
Proactively monitor key Amazon metrics like Order Defect Rate (ODR), cancellation rate, and late shipment rate to identify potential problems before they escalate into suspensions.
Understand and rigorously adhere to Amazon's Terms of Service and policies, especially regarding intellectual property and product authenticity, to prevent listing violations and account suspensions.
Learn the step-by-step process for reinstating suspended Amazon accounts and ASINs, including effective communication strategies when interacting with Amazon's Seller Support.
Optimize individual ASIN health by focusing on product listing quality and compliance, as issues with a single ASIN can negatively impact overall account health and profitability.
Make your Amazon account healthier – and more profitable – one ASIN at a time Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. She leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Ham
What does this episode say about amazon & marketplaces?
Implement a 'structured problem-solving' approach to identify and address the root causes of recurring account health issues, rather than just treating symptoms.
What does this episode say about supply chain & operations?
Proactively monitor key Amazon metrics like Order Defect Rate (ODR), cancellation rate, and late shipment rate to identify potential problems before they escalate into suspensions.
What does this episode say about founder & leadership?
Understand and rigorously adhere to Amazon's Terms of Service and policies, especially regarding intellectual property and product authenticity, to prevent listing violations and account suspensions.
What does this episode say about amazon & marketplaces?
Learn the step-by-step process for reinstating suspended Amazon accounts and ASINs, including effective communication strategies when interacting with Amazon's Seller Support.
What does this episode say about amazon & marketplaces?
Optimize individual ASIN health by focusing on product listing quality and compliance, as issues with a single ASIN can negatively impact overall account health and profitability.
