Optimising Main Images On Multi Million Dollar Products
Seller Sessions · with Ash Thompson, Brandon Young, John Hefter, Marius Serban · May 25, 2022 · 37 min
Summary
This episode dives into the crucial role of main images for Amazon products, especially for those generating millions in sales. Featuring insights from 9-figure and 8-figure Amazon sellers and a co-founder of Thrasio, it provides actionable strategies for optimizing product photography and visual assets to significantly boost click-through rates and conversion rates on the platform. Learn how to leverage data-driven approaches and buyer psychology to create compelling main images that drive sales.
Key takeaways
Leverage professional product photography that highlights the main benefit or usage of your product to capture attention and differentiate from competitors in search results.
Implement A/B testing methodologies to continually refine main images, focusing on elements that improve click-through rates (CTR) and conversion rates (CR) for your specific product and target audience.
Understand and apply buyer psychology principles to your main images, ensuring they communicate immediate value and appeal to the emotional and rational decision-making processes of Amazon shoppers.
Analyze competitor main images to identify best practices and differentiation opportunities, ensuring your visuals stand out while adhering to Amazon's guidelines.
Focus on the 'hero shot' – the primary image that instantly conveys what the product is and why it's superior.
Today I am joined by 9 figure seller Ash Thompson, 8 figure seller Brandon Young and John Hefter, a co-founder of Thrasio, the fastest growing profitable start up in history. You could say these guys know a thing or two about optimising main images; on products doing millions of dollars per year on Amazon. We also welcome back to the show Marius Serban whom is one of the leading photographers in the US for large Amazon sellers. Ash Thompson Spent 3 years playing poker professionally 2011-2014 before moving into Ecommerce and selling products on Amazon in 2014. Went from 0-120m / year in 7 years before selling to Branded in Jan 2021. Global team of 200 employees with, offices in Florida, China, UK, Mexico & PH. Also, invested in Multi family real estate in the US to multiply the money he earned from his Amazon business. Brandon Young Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has multiple brands with 8 figures in revenue. Marius Serban Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.
What does this episode say about amazon & marketplaces?
Leverage professional product photography that highlights the main benefit or usage of your product to capture attention and differentiate from competitors in search results.
What does this episode say about conversion & cro?
Implement A/B testing methodologies to continually refine main images, focusing on elements that improve click-through rates (CTR) and conversion rates (CR) for your specific product and target audience.
What does this episode say about brand & content?
Understand and apply buyer psychology principles to your main images, ensuring they communicate immediate value and appeal to the emotional and rational decision-making processes of Amazon shoppers.
What does this episode say about amazon & marketplaces?
Analyze competitor main images to identify best practices and differentiation opportunities, ensuring your visuals stand out while adhering to Amazon's guidelines.
What does this episode say about amazon & marketplaces?
Focus on the 'hero shot' – the primary image that instantly conveys what the product is and why it's superior.
