OPERATORS
· with Roman Khan
· October 30, 2025
· 85 min
Summary
This episode offers a candid look into the entrepreneurial journey, from near bankruptcy to building a multi-$100M brand portfolio. Roman Khan shares actionable strategies for scaling businesses, leading high-performing teams, and leveraging distribution and marketing channels effectively, providing invaluable lessons for ecommerce operators at any stage.
Key takeaways
Prioritize distribution over product: A superior distribution strategy can catapult even an average product to success.
Implement radical accountability: Foster extreme ownership and clear incentives within teams to drive execution and performance.
Master the art of acquiring and scaling companies: Focus on integrating new acquisitions seamlessly and applying proven growth playbooks.
Leverage diverse marketing channels: Explore platforms like Meta and AppLovin for efficient customer acquisition and growth.
Embrace AI for future growth: Understand how artificial intelligence will reshape ecommerce and identify opportunities for early adoption.
Themes
business scalingentrepreneurshipmarketing strategyteam leadership
Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsJoin hosts Matt Bertulli and Jason Panzer to experience the journey of Yariv Citron, Co-Founder & CMO of MAËLYS. After leaving law school, Yariv faced the crushing decision to shut down his first business. Yet, he emerged resilient, venturing into the fiercely competitive beauty industry with a bold vision to “break the feed” and redefine body care.Born from a hero product, the Booty Lift and Firm Mask, Yariv and his co-founders took a daring leap, securing personal loans to fund their dream and launch MAËLYS with a mega-influencer campaign centered on Khloe Kardashian. This bold move not only expanded their audience but also solidified MAËLYS as a brand that challenges norms and empowers women with innovative, clinically proven solutions.Today, the company is on track to achieve $150-200 million in annual revenue while maintaining profitability. Discover how personal setbacks became the foundation for extraordinary success, and learn the tactics behind MAËLYS’ rapid growth. This episode is essential listening for anyone looking to understand the grit, innovation, and determination required to build a disruptive brand.
Frequently asked about this episode
What does this episode say about business scaling?
Prioritize distribution over product: A superior distribution strategy can catapult even an average product to success.
What does this episode say about entrepreneurship?
Implement radical accountability: Foster extreme ownership and clear incentives within teams to drive execution and performance.
What does this episode say about marketing strategy?
Master the art of acquiring and scaling companies: Focus on integrating new acquisitions seamlessly and applying proven growth playbooks.
What does this episode say about team leadership?
Leverage diverse marketing channels: Explore platforms like Meta and AppLovin for efficient customer acquisition and growth.
What does this episode say about business scaling?
Embrace AI for future growth: Understand how artificial intelligence will reshape ecommerce and identify opportunities for early adoption.
