This episode, titled "Opening The Books: Mixed By Nasrin," likely delves into the intricacies of financial performance and operational strategies within an ecommerce brand, potentially Mixed By Nasrin. Listeners can expect an unvarnished look at what genuinely drives success and what pitfalls to avoid in scaling an online business. The host, Andrew Faris, brings extensive experience from media buying to CEO roles, promising actionable insights for ecommerce operators looking to navigate growth effectively.
Nasrin Jafari is the founder, designer and CEO of Mixed By Nasrin, a Brooklyn-based fashion company that's recently hit a 7-figure run rate and continues to grow rapidly–and profitably. In my first ever "Opening The Books" episode, Nasrin and I essentially recorded a coaching call. That is: she gave me access to all of the platforms & numbers in her business, and then we spent 2 hours talking through where she should go from here. My hope is that Nasrin's willingness to be this vulnerable and generous with her business's details is a giant help to others in similar stages of businesses. There are a ton of screenshares, docs, and other references here. The video version (which will be ideal for this episode) and all of the links I mentioned are all available at www.ajfgrowth.com/mixed. EPISODE HIGHLIGHTS 00:00:17 Coaching entrepreneurs in real time. 00:06:27 Creating a high touch brand. 00:12:36 Long-term brand building play. 00:13:39 Long-term sustainability and cultural impact. 00:18:06 Goal: Build a great team. 00:22:32 Understanding P&L buckets for profit. 00:27:09 Consider moving to 3PL. 00:31:20 Rinse and repeat product drops. 00:35:45 Manage cash flow with projections. 00:40:09 13-week cash flow crucial. 00:44:35 Shorten lead time for testing. 00:49:43 Create a marketing calendar. 00:53:51 LTV based forecast for growth. 00:57:05 Facebook ad spend and customer projections. 01:01:43 Projecting lifetime customer value. 01:06:25 Track customer revenue and spend. 01:10:54 Forecasting and financial management are crucial. 01:15:37 Keep OPEX at 15%. 01:22:23 Consider working with Kynship. 01:23:41 Influencer strat