This super-short episode reveals a technical change in Amazon Sponsored Brands campaigns, now designated as "SB2." While the episode provides no further context or strategic advice, this detail is crucial for advertisers to correctly identify and manage their Amazon ad types. Advertisers should note this internal naming convention change for accurate reporting and campaign optimization on the Amazon platform.
Key takeaways
Recognize 'SB2' as the new designation for newly created Sponsored Brand campaigns on Amazon.
Update internal documentation or reporting tools to reflect the "SB2" ad type for accurate data analysis.
Investigate if the "SB2" designation implies any new features, targeting options, or performance differences compared to previous Sponsored Brand campaigns.
Monitor Amazon Seller Central for official announcements or further details regarding the "SB2" ad type.
Ensure ad management platforms and agencies are aware of the "SB2" naming convention for consistent campaign setup and reporting.
The ad type column in the campaign report now shows SB2 as the Ad type for the new Sponsored Brands campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
What does this episode say about amazon & marketplaces?
Recognize 'SB2' as the new designation for newly created Sponsored Brand campaigns on Amazon.
What does this episode say about paid acquisition?
Update internal documentation or reporting tools to reflect the "SB2" ad type for accurate data analysis.
What does this episode say about analytics & attribution?
Investigate if the "SB2" designation implies any new features, targeting options, or performance differences compared to previous Sponsored Brand campaigns.
What does this episode say about amazon & marketplaces?
Monitor Amazon Seller Central for official announcements or further details regarding the "SB2" ad type.
What does this episode say about amazon & marketplaces?
Ensure ad management platforms and agencies are aware of the "SB2" naming convention for consistent campaign setup and reporting.
