New UI update will show 4 KPIs on Ad Campaigns graph (Week 51, Lesson 2)

It's Always Day One · December 23, 2022 · 1 min

Summary

This episode briefly announces a new UI update that will display 4 key performance indicators (KPIs) directly on ad campaigns graphs. This enhancement aims to provide ecommerce operators with immediate, at-a-glance access to critical performance data, enabling quicker analysis and more informed decision-making for their paid advertising efforts.

Key takeaways

• Monitor the new UI update in your ad platform for the inclusion of 4 KPIs on campaign graphs.
• Identify which specific KPIs are being surfaced in the updated interface to understand their impact on your reporting.
• Incorporate the newly visible KPIs into your regular ad campaign review process for streamlined performance analysis.

Themes

Topics covered

Episode description

A new UI update on the Ad console will now allow you to choose 4 KPIs to show simultaneously on the Ad campaigns graph. Amazon has started rolling it out in a few accounts.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakd...

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Frequently asked about this episode

What does this episode say about paid acquisition?

Monitor the new UI update in your ad platform for the inclusion of 4 KPIs on campaign graphs.

What does this episode say about analytics & attribution?

Identify which specific KPIs are being surfaced in the updated interface to understand their impact on your reporting.

What does this episode say about paid acquisition?

Incorporate the newly visible KPIs into your regular ad campaign review process for streamlined performance analysis.

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