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Net Neutrality and the Deplatforming of Trump (feat. Danny Sepulveda - SVP Policy, MediaMath)

Future Commerce · with Danny Sepulveda · January 15, 2021 · 44 min

Summary

This episode delves into the complex interplay of net neutrality, platform de-platforming, and digital advertising transparency. It explores how policy and private sector decisions shape the internet's future, addressing the shift from niche tech issues to mainstream concerns about platform governance and data usage. Essential for ecommerce operators to understand the evolving regulatory landscape and its impact on digital business.

Key takeaways

Themes

paid acquisitionfounder & leadershipanalytics & attribution

Topics covered

net neutralityplatform governancedigital advertising transparencydata privacyantitrust in techsection 230

Episode description

Danny Sepulveda, SVP of Policy at MediaMath joins Phillip & Brian to chat current events and how it affects legislation - and what this means for brands going forward.

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Frequently asked about this episode

What does this episode say about paid acquisition?
The conversation around net neutrality initially aimed to prevent ISPs from acting as gatekeepers, ensuring equal access to the internet as a commons, rather than regulating content on private platforms like social media.
What does this episode say about founder & leadership?
A re-examination of "common carriage" and "essential facilities" concepts is needed for the internet, especially with the concentration of power in operating systems and browsers, to address antitrust and free speech in the digital age.
What does this episode say about analytics & attribution?
The Biden administration is expected to restore Title 2 authority, bringing back net neutrality provisions for ISPs. However, a broader re-evaluation is necessary given the internet's maturity and the current scale of platforms like Facebook compared to ISPs.
What does this episode say about paid acquisition?
The original democratic principles behind net neutrality — preventing large entities from stifling smaller ones and ensuring all voices can be heard — remain valid, but their application needs re-evaluation in the current digital ecosystem.
What does this episode say about paid acquisition?
Digital advertising's supply chain is often opaque with many actors, making it difficult to track data use, collection, distribution, and value added. This lack of transparency leads to concerns about what content advertising funds.

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