MUSES Live: Print Isn’t Dead — “TechBasel” and the Web3 Comeback (feat. Deana Burke and Blake Finucane, Boys Club)
Future Commerce
· with Deana Burke and Blake Finucane
· December 31, 2023
· 28 min
Summary
This episode explores the surprising resurgence of print media in the digital age, examining its intersection with Web3 technologies and cultural events like "TechBasel." It delves into how digital ownership, community building, and curated experiences are revitalizing physical media, offering valuable insights for ecommerce operators looking to create more engaging and lasting brand experiences.
Key takeaways
Print media's resurgence is driven by the desire for tactile experiences and curated, lasting content, offering a counterpoint to ephemeral digital interactions. Consider how physical touchpoints can differentiate your ecommerce brand.
Web3 technologies, including NFTs and DAOs, are opening new avenues for digital ownership, community engagement, and monetization for creators. Explore how these concepts can be applied to product launches or exclusive customer experiences.
Curation is paramount in an oversaturated digital world. Brands can leverage thoughtful curation, whether in product assortment or content creation, to provide meaningful value and cut through the noise.
Community building, both physical and digital, is key to fostering loyalty and engagement. Explore strategies for connecting your most valuable customers, drawing inspiration from Web3's decentralized community models.
LIVE from MUSES, join Phillip and Brian as they sit down with Boys Club podcast host Deana Burke and Context podcast host Blake Finucane for a lively discussion about technology, art, and culture and the resurgence of print in the digital age.
Frequently asked about this episode
What does this episode say about brand & content?
Print media's resurgence is driven by the desire for tactile experiences and curated, lasting content, offering a counterpoint to ephemeral digital interactions. Consider how physical touchpoints can differentiate your ecommerce brand.
What does this episode say about dtc strategy?
Web3 technologies, including NFTs and DAOs, are opening new avenues for digital ownership, community engagement, and monetization for creators. Explore how these concepts can be applied to product launches or exclusive customer experiences.
What does this episode say about ai & automation?
Curation is paramount in an oversaturated digital world. Brands can leverage thoughtful curation, whether in product assortment or content creation, to provide meaningful value and cut through the noise.
What does this episode say about brand & content?
Community building, both physical and digital, is key to fostering loyalty and engagement. Explore strategies for connecting your most valuable customers, drawing inspiration from Web3's decentralized community models.
