For e-commerce entrepreneurs aiming to leverage popular culture, this episode offers a rare glimpse into the complex world of movie and entertainment licensing. Learn directly from an expert about navigating licensing agents, identifying lucrative licenses, and executing successful merchandising campaigns for physical products featuring iconic brands like Disney, Sony, DC, and Marvel.
Key takeaways
Understand the critical role of licensing agents in securing rights to major entertainment franchises.
Learn strategies for identifying viable licenses and product types that align with popular movies and TV shows.
Gain insights into the timing and application process for obtaining licenses for branded physical products.
Discover firsthand branding tips from an expert who has worked on over 175 major entertainment properties.
Consider the evolving landscape of content creation, including YouTube, when seeking licensing opportunities for physical products.
Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today episode we are joined by Mark Politi, a Licensing and Marketing Expert. Mark has worked on over 175 Feature Films, TV Shows and Video Games such as Star Wars, Star Trek, Batman, Spiderman, X-Men, The Simpsons, The X-Files, Looney Tunes and Animaniacs to name a few. Mark Politi has worked on some of the biggest Worldwide Licensing & Merchandising campaigns for Entertainment and Video Games company’s successfully selling products to Mass Market, Game Retailer and Online. On this episode we talk about. - licensing agents - where to look for licenses - in the age of youtube? - types of products to license from movies- what would you do now? - timing for your applications - and general firsthand experience tips on branding from an expert Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388 Subscribe on SoundCloud: @physicalproductbusiness
Frequently asked about this episode
What does this episode say about brand strategy?
Understand the critical role of licensing agents in securing rights to major entertainment franchises.
What does this episode say about intellectual property?
Learn strategies for identifying viable licenses and product types that align with popular movies and TV shows.
What does this episode say about merchandising?
Gain insights into the timing and application process for obtaining licenses for branded physical products.
What does this episode say about product licensing?
Discover firsthand branding tips from an expert who has worked on over 175 major entertainment properties.
What does this episode say about brand strategy?
Consider the evolving landscape of content creation, including YouTube, when seeking licensing opportunities for physical products.
