Modern Brands Need Waste Innovation (feat. Matt Bertulli, CEO of Pela)
Future Commerce · with Matt Bertulli · July 30, 2021 · 38 min
Summary
Pela CEO Matt Bertulli discusses building a sustainable direct-to-consumer brand focused on "waste innovation." He shares Pela's journey from compostable phone cases to creating the Lomi home composter, emphasizing the potential for brands to design waste out of products from the outset. This episode is a must-listen for DTC operators looking to integrate genuine sustainability and product innovation into their business model.
Key takeaways
Pela's core philosophy centers on
The Lomi home composter exemplifies how product innovation can drive consumer-led waste management, drastically reducing household food waste and carbon footprints.
Entrepreneurs should view innovation, particularly in waste reduction, as a significant competitive advantage despite the inherent risks.
DTC brands are uniquely positioned to lead future commerce innovations that improve lives and society by focusing on thoughtful product design and end-of-life considerations.
Prioritize sustainable material science and product design; aim to eliminate waste from the entire product lifecycle, from sourcing to end-of-life.
Taking material science and category innovation to a new level, Matt Bertulli, CEO of Pela, chats about making the next generation of commerce sustainable, what Pela is doing to lead the way in at home composting, and how we’re only at the beginning of the future of commerce and innovation. Listen now!
What does this episode say about product & merchandising?
The Lomi home composter exemplifies how product innovation can drive consumer-led waste management, drastically reducing household food waste and carbon footprints.
What does this episode say about supply chain & operations?
Entrepreneurs should view innovation, particularly in waste reduction, as a significant competitive advantage despite the inherent risks.
What does this episode say about brand & content?
DTC brands are uniquely positioned to lead future commerce innovations that improve lives and society by focusing on thoughtful product design and end-of-life considerations.
What does this episode say about dtc strategy?
Prioritize sustainable material science and product design; aim to eliminate waste from the entire product lifecycle, from sourcing to end-of-life.
