In this episode, Rand Fishkin of Moz debunks the myth that original content is the sole driver of SEO success. He highlights the impact of "Mobilegeddon" and urges ecommerce operators to adopt a data-driven approach, focusing on often overlooked SEO techniques beyond traditional content creation to significantly boost their online store performance and Google rankings. This episode is crucial for understanding how to adapt SEO strategies to evolving search engine algorithms and improve site visibility.
Key takeaways
Beyond just creating content, focus on technical SEO elements like site speed, schema markup, and mobile-friendliness to improve search rankings, especially in a mobile-first indexing era.
Leverage data analytics to inform all SEO decisions, moving away from assumptions to data-driven strategies for optimizing your online store.
Investigate and implement 'underrated' SEO techniques such as optimizing for user experience (UX) and exploring advanced link-building strategies beyond traditional methods.
Understand how Google's algorithms evolve, particularly after updates like 'Mobilegeddon,' and adapt your SEO strategy to prioritize user experience and mobile performance.
Continuously evaluate and optimize for specific SERP features like rich snippets to maximize visibility and click-through rates for your product listings.
Traditionally, most eCommerce owners have thought that creating original content is what is needed to improve their search engine optimization (SEO) and increase their Google rankings. But what if that is not entirely correct? In this data-driven world, innovative content alone is not enough to ensure the success of your brand. You can find show notes and more information by clicking here: http://bit.ly/1Ou9teO
Beyond just creating content, focus on technical SEO elements like site speed, schema markup, and mobile-friendliness to improve search rankings, especially in a mobile-first indexing era.
What does this episode say about analytics & attribution?
Leverage data analytics to inform all SEO decisions, moving away from assumptions to data-driven strategies for optimizing your online store.
What does this episode say about organic & seo?
Investigate and implement 'underrated' SEO techniques such as optimizing for user experience (UX) and exploring advanced link-building strategies beyond traditional methods.
What does this episode say about organic & seo?
Understand how Google's algorithms evolve, particularly after updates like 'Mobilegeddon,' and adapt your SEO strategy to prioritize user experience and mobile performance.
What does this episode say about organic & seo?
Continuously evaluate and optimize for specific SERP features like rich snippets to maximize visibility and click-through rates for your product listings.
